Mobile apps are here to stay. These days, it’s very rare to find someone with a smartphone who doesn’t use any app multiple times every day. So this represents a great opportunity for brands.
One of the operating systems that people use the most is Android. Therefore, it is an excellent alternative for your company to invest in it. Still not convinced and want to ask more questions about this solution? So, read on and find out more about the Android App.
Why invest in an Android App for your business?
People spent 3 hours and 40 minutes, on average, using apps in 2019, according to a report by consultancy App Annie in January 2020. The index has increased by 35% since 2017.
Also according to the survey, Brazil is the 3rd country in which people spend more time on apps and the annual download of apps grew 45% in the last three years.
Therefore, it is extremely important that your brand is also present in most service channels in the online world today, especially in the universe of applications.
In fact, this is a way of maintaining the brand’s presence on the devices of its consumers, being able to add infinite amounts of data, improve the relationship with the user and, in addition, create greater credibility in your business.
Worldwide, 2.5 billion devices use Android today, according to the director of Google.
It is clear that your brand needs to be present to serve both iOS and Android customers, but it is also essential to know the benefits that the Google operating system app has to add. Check out!
Benefits of having an Android App
You can download Android apps from both Google Play and App Store/Play Store.
While many like the Apple system, there are those who do not change the Android operating system at all. This, in turn, leads to a number of benefits for your business!
Brings your customer closer to your brand
A mobile app offers your brand the opportunity to improve the relationship with your customers and, in addition, attract the attention of new potential customers. In this way, your company launches itself in the market and still comes out ahead along with other companies that have already started application development.
Your company becomes innovative
Applications are on the rise and need constant updates, always bringing something new. Because of this, your brand may be seen by your customers as a company that prioritizes technology, innovations and, consequently, ease for the consumer.
Whether to schedule an appointment, make online purchases or carry out a marketing action, investing in Android devices makes the user believe that your brand often works on constant improvements.
Your company takes advantage of a growing market
These days, we connect more and more to our smartphones. Whether checking a message, enjoying photos and videos on social media or shopping, we always have the device in hand.
With this scenario, your company invests in a growing market that really pays off. After all, the user wants simple and fast solutions, through a touch, and the app provides that.
Make communication easier
Do you want a simple and practical way to bring important or promotional information to your customer? Then push notifications are the ideal option!
Thus, your user can read these messages even without opening the app, and can also receive constant reminders and notifications that won’t let your customer forget your brand and even encourage the purchase or use of the app.
Increases your company’s financial return
When we say that the application is a worthwhile investment, we are saying that it will consequently make your brand more attractive in the eyes of your customers. This will mainly reflect on increasing sales of your product or service and, of course, increasing profits as well.
Read more: Is it worth investing in apps?
How does Android App development work?
First, you need to define a goal for your application. What will it serve? How would you like to help your customer? Besides, it is also possible to think of an app for your collaborators, why not? Increases engagement and can decrease turnover.
Regardless of what the focus is, once you’ve set your goal, it’s time to get your hands dirty.
To properly develop an application, the following professionals are required:
He is responsible for preparing the entire design of the application’s interfaces, thus prioritizing usability, which is the fundamental element for the application to be successful;
It’s who will understand the client’s business need and specify, in writing, what needs to be done in the project.
It is the person who analyzes the project’s needs and defines the technical architecture that best fits it. He is also often responsible for the more complex parts of planning.
It is who transforms the application’s business specifications into codes, following the architect’s technical guidelines, in addition to the systems analyst’s functional analysis.
It is responsible for handling large volumes of data. Therefore, it is he who defines the database architecture and supports the creation of commands for handling more complex data manipulation routines.
It is the person who validates the project, that is, checks whether the coding step has fulfilled the requirements of the systems analyst’s specification, in addition to checking the application for errors;
project manager or coordinator
It is who creates and monitors the project schedule, finally distributing the task to the professionals.
A lot of people, right? Each one plays a key role in ensuring that your application is easy and simple to use, while still enchanting.
To ensure your app is a success, count on us! We have the experience and tools necessary to ensure that yours is developed from scratch with all the solutions for your challenge.
In addition, we have a marketing team so that your app receives the necessary disclosure to attract the public. So, come talk to us and discover a multitude of options!