Web 3.0: impact and benefits for companies

Web 3.0: impact and benefits for companies

Leitura: 4 minutos Web 3.0, also known as the Semantic Web, or the Intelligent Web, has a great (positive) impact on our lives and businesses. But, what changes in relation to Web 2.0 and what should companies do to prepare for this new moment of the Web? In this article, I will explore the main changes compared to…

Metaverse - experiences

Metaverse – Complete guide to business impact

Leitura: 5 minutos     Most companies have already started the Metaverse race, but this new world is very different from the journey that many businesses are making.   When many still talk about digital transformation, we were presented with a new reality during the pandemic. Yes, COVID was the perfect lever to accelerate the arrival of the…

Pentest - Intrusion Test

Pentest – How to protect your company’s main asset

Leitura: 2 minutos Regardless of what your company model is, small, medium or large, data security and information confidentiality guarantees the success of the institution. The protection of this data is of paramount importance, as the leakage of confidential information can result in financial, customer and brand losses for your company. Managing and handling data, with numerous accesses…

persona development

What is persona?

Leitura: 7 minutos Every business should start with a plan and have a well-designed strategy for its success. One of the first points that must be addressed is the company’s target audience. You need to know the person who is buying your products/services in order to deliver the best possible result for them. Whether in the production of…

team-developing-digital-marketing-strategy

What is a digital marketing strategy?

Leitura: 6 minutos Having a digital marketing strategy is essential for your company’s goals to be successfully achieved. This type of marketing is a set of activities focused on attracting new business, developing a brand identity and winning over customers. Understand! We know that Digital Marketing is very comprehensive. In addition, human behavior is constantly changing, which makes…