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Friboi Cattleman

We have developed a complete platform, simplifying the business relationship with producers from purchase to animal processing.


FRIBOI, the market leader in Brazil and present in more than 150 countries, revolutionized the animal protein segment by “de-commoditizing” beef. It has 36 production units, with the goal of producing a series of complete products for the industry.

In recognition of the high quality standard of its products, the major player in the market has won the recognition of the Nielsen consulting company, as “The most sold meat in Brazil.

To continue being a leader and conquer even more the market, bringing transparency to all those involved in the production chain, FRIBOI, always thinking ahead, decides to transform the cattle breeders’ experience with complete monitoring of the purchase process until the animals are processed through the future solution called APP PECUARISTA.


MadeinWeb committed to this project, knowing the future impact to the entire production chain, developed a solution focused on connectivity and digital experience to bring suppliers closer.

The system aims to simplify the connection between suppliers and the Friboi origination area, besides allowing all producers to have access to the company with the same quality and speed.

Until then, all cattle acquisition was carried out through two business modalities: “spot” over-the-counter and “Forward Cattle” contracts. From now on the cattle breeder will have a third option through a digital counter, in addition to the possibility of accessing the purchase and negotiation histories.

The development of this application was centered on users who are increasingly demanding and require experiences that really motivate them to use the solution. That’s why we create end-to-end experiences, delivering strategy, design, and technology to intensify the set goals.



    • The online platform has simplified the business relationship with producers from the purchase to the processing of the animal, from sale to slaughter.
    • The solution brought security, democratization of access for cattle ranchers of different sizes, and gave even more transparency to the whole process, with information in real time.

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