Myra is part of the Mutant Group with the goal of generating insights from the human mind and behavior.

With great solutions based on high technology and innovation, Myra needed strategic support in publicizing its services and in organic and sponsored growth.


MadeinWeb became Myra’s partner in the strategic development of marketing campaigns. With insights and metrics, it was possible to define which go-to-market campaigns were relevant to the target audience. Also, with Account-Based Marketing, leads were being approached and brought to the sales team to work on.



  • Lead generation through Account-Based Marketing strategies.
  • Optimization of sponsored campaigns for lead generation.
  • Strategies for improving site health and visibility, as well as traffic volume.

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