MARKETING

MYRA

Solutions to generate new leads, strengthening the relationship with customers, and facilitating access to information about the services offered.

CHALLENGE

Myra is part of the Mutant Group and generates insights from the human mind and behavior.

With great solutions based on high technology and innovation, Myra needed strategic support in the dissemination of its services and in organic and sponsored growth.

MYRA

Solution

MadeinWeb has partnered with Myra in the strategic development of marketing campaigns. From detailed analysis and different metrics, it was possible to define which campaigns are most relevant to approach the market and target audience. Furthermore, with Account-Based Marketing techniques, the leads were approached and before being nurtured by the sales team.
MYRA
MYRA

Results

  • Lead generation through Account-Based Marketing strategies.
  • Optimization of sponsored campaigns for lead generation.
  • Strategies to improve website health and visibility, as well as traffic volume.