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Augmented Reality

Puket

We developed a solution focused on digital experience, strengthening customer relationships, and facilitating access to information about products and services.

Challenge

Puket is a reference in products that bring families together and connect mothers and children, with a product mix of unique identities. And not just socks: they are pajamas, lingerie, swimwear, accessories, footwear, and exclusive packaging that have become a mania not only in Brazil but worldwide. The brand needed something innovative to explore its virtual presence that would generate brand engagement.

Solution

With this in mind, Made created the Pucket campaign “Quem você é a Noite Feliz” (Who are you on a happy night), filters in augmented reality that counted with the participation of celebrities such as Sabrina Sato and Tatá Werneck. With the characters present in the brand’s prints: kitten, alligator, and unicorn!

Results

Puket achieved significant engagement in this period where, with the help of celebrities, it generated thousands of views and shares.

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