persona development

What is persona?

Leitura: 7 minutos Every business should start with a plan and have a well-designed strategy for its success. One of the first points that must be addressed is the company’s target audience. You need to know the person who is buying your products/services in order to deliver the best possible result for them. Whether in the production of…

team-developing-digital-marketing-strategy

What is a digital marketing strategy?

Leitura: 6 minutos Having a digital marketing strategy is essential for your company’s goals to be successfully achieved. This type of marketing is a set of activities focused on attracting new business, developing a brand identity and winning over customers. Understand! We know that Digital Marketing is very comprehensive. In addition, human behavior is constantly changing, which makes…

Businessman developing Mobile Marketing in his company

What is Mobile Marketing?

Leitura: 6 minutos   Mobile Marketing is a set of marketing strategies. It aims to attract the attention of consumers, in addition to being able to influence them at the time of purchase. Mobile Marketing can be done, for example, through: SMS. Social networks. APPs. Among many others. So it works on everything you can access via smartphones…

Inbound Marketing

What is Inbound Marketing?

Leitura: 7 minutos Technology is present in the daily lives of millions of people around the world, from when we wake up to bedtime. We carry our cell phone everywhere and we are all the time checking emails, updating our feed and exchanging messages with people who are miles away. The world is in constant evolution and, if…

App Store Optimization

What is App Store Optimization?

Leitura: 4 minutos App Store Optimization (ASO), or in-app store optimization, is the set of strategies by which you can ensure your app has more visibility. This is advantageous as visibility is highly related to the placement of the App in the ranking of categories and searches within the store. Consequently, the better this placement, the greater your…

4 foolproof tips to increase your website traffic

Leitura: 2 minutos The world is increasingly digital, that is, digital inclusion is increasing more and more, which allows most people to have access to the internet and drive traffic to websites. Therefore, any company, be it an industrial ice machine distributor or a small thrift store, that wants to reach its target audience and be successful, needs…