How many times have you uninstalled an app because you didn’t have a good experience with it? Whether in the interface, design or proposal of the App, when something does not please the user, in addition to the rating being low, the chance of rejection is much higher. That’s where UX comes in.
UX (User Experience) means user experience. When it comes to apps, what’s most important to you: that it works well, that it looks good? Or is it all more to UX?
At the beginning of any project, ideas fly. The developer is not sure which way to go, what to consider, what the layout will be, among other things. With that, the user experience is an item that ends up being in the background. Our tip is that this is the first point to be considered.
With the UX defined, you will have a complete overview that indicates what the next steps should be taken. This experience takes into account the opinion of the personas, that is, the feedback from the test users of the application in question.
The UX professional studies human behavior and makes a parallel with the service offered to find ways to improve the experience and satisfaction of users, making them loyal.
In addition, it is extremely important to know the best way to reach the target audience. Often, even after being published, the App does not get a good number of downloads from the app store. ASO (App Store Optimization) is a great alternative in this regard.
How does UX work?
It’s very simple to be honest. The moment the user opens the application, it is already integrated into the experience of experiencing it. Looking at the dynamics of how the App responds to commands, its responsive time and color dynamics is taken into account.
UX is based on three pillars:
Utility: how useful is the App to the user, that is, why use your App and not another?
Ease of use: how easy and fast it is to use the app and solve whatever needs to be done using it and not an alternative.
Pleasure: how pleasurable (fun, interesting or rewarding) it is to use the app and not the other alternatives.
When is UX NOT well received?
The interesting thing about starting here is that you can demystify some issues. For example, the fact that you have a visually pleasing project (applications, for example) does not guarantee that it will meet your client’s demand, right?
Not quite. What you need to watch out for in this case is the fact that your application is working in a way that the user connects to it in some way.
When UX is applied correctly, the result can be scary (in a good way). After all this construction step, and you are already aware of the focus to achieve your goals, it is time to take action.
Put yourself in the user’s shoes, and ask yourself what they most want in an App and what they need. We already know that it’s not just something attractive, but something that delights you and leaves you attached to your application.
How about starting with an interactive design? In good Portuguese, you can make a surgical tutorial, which makes the user get caught up in what he is experiencing. However, you have a duty to notice when this tutorial stops being just didactic and starts to give excessive explanations.
This can generate some discomfort for the user and make him give up on the experience in this final step. Therefore, it is important to know how to dose the interactive of the obvious. Which brings us to the next point.
Set a pattern: let’s continue using the tutorial example. With menus that guide the user in a simple way, place the tutorials and maintain a standard of text and interaction.
Like a fighting game tutorial, you give the commands that should be used by the player and he just plays it freely and whenever he wants. In application logic, it’s not much different. But here, instead of movements, you use visual mechanisms, such as equivalent types of colors, menus in the same positioning and fonts that are always highlighted, strong.
This helps the user to locate themselves within your app’s interface.
Ways to make your UX always on high
Crashing screens are a problem that few people support. There are cases where the cell phone cannot support the App, but here we are talking about an alleged bad function in the programming. Be careful with the language used and review all code constantly.
Constantly monitoring how your UX is performing within the app is a great idea. This way, you can more effectively track how the user feels about your app. A good constant experience and not just at the initial moment is essential.
The user is your focus. It’s really cool to develop, but nothing is more important than your end customer. So, take into account the reviews made in the app stores. That is a reflection of your App’s performance, and when the rating is too low, many people give up on it before they even download it.
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