Web 3.0, also known as the Semantic Web, or the Intelligent Web, has a great (positive) impact on our lives and businesses. But, what changes in relation to Web 2.0 and what should companies do to prepare for this new moment of the Web?
In this article, I will explore the main changes compared to web 2.0 and the impact on your company’s current technology and web 3.0 applications for the business. Enjoy reading!
What is Web 3.0 really?
Web 3.0 represents the evolution and leverages the decentralization of the Web. It is focused much more on websites, systems, and applications than on the user itself. The main objective will be the convergence of several technologies that already exist such as Blockchain, Machine Learning, and AI as a whole, thus creating a great synergy and data intelligence.
Specialists even mention the change of the term World Wide Web to World Wide Database. With that, we went from a sea of documents to a sea of data, which greatly enhances a factor that I really like: Customer Experience.
What are the strengths of Web 3.0?
Web 3.0 comes with some important features that will change the way we currently interact with the Internet and web applications:
- Open source;
- Ubiquitous access.
Decentralization in Web 3.0
From web 1.0 to web 2.0 we had a great evolution, that’s why we went from just reading what was published on websites to a stage where we can edit and create freely.
Freely? No! In Web 2.0 computers use HTTP in the form of unique addresses to find information that is stored in a fixed location, usually on a single server.
In Web 3.0 information will be found based on content, so it can be stored in multiple locations at the same time, hence the term: Decentralized.
What is the impact of Decentralization on the big databases of the world’s giants?
If information is no longer stored in a fixed location, what is the impact of this on giants like Google, Meta, and others that have generated fortunes and created their businesses around our data?
Well, we are on the verge of quite a change. If in web 2.0 your data belongs to the giants, now it’s your turn to take control.
With Web 3.0, data is generated by multiple computing resources, such as desktops, smartphones, IoT, vehicles, sensors, and VR. This means that you control how your data is shared. It’s almost as if you sell the information to whoever wants it through decentralized data networks.
What are dApps?
With the decentralization of data and storage, Web 3.0 is geared towards open-source software, as a result, applications will run on a blockchain, “peer to peer” networks, or a combination of the two.
Hence the name Decentralized Apps. The decentralized nature of dApps means that once a developer releases a dApp’s codebase, others can build on top of it. The application is free from the control of a single authority. A dApp is designed to create a variety of applications, including those for decentralized finance, web browsing, gaming, and social media.
What is the impact of dApps and decentralized software on your company?
I recently published an article here on the blog that talks about the impact of the metaverse on business, in this content, I talk a lot about Customer Experience, 5G, Supercomputers, and quantum computing, among other things. With that, I want to show you that if your company wants to be one step ahead of its competitors, it should definitely use and abuse everything that the decentralized web has to offer.
Imagine the ability to evolve and deliver the incredible CX you’ll have by enabling real-time integrations and open source. Union is strength, as the popular saying goes.
Tips for your business to make the most of Web 3.0
Transparency is one of the main applications of Web 3.0 for B2B. There is an extreme need for transparency in the new connectivity, both for the business and for the customers, to generate long-term profit from their engagement and experience.
One of the most desired applications of Web 3.0 in business is the ability to deliver experiences that revolve around the customer. This engagement can be attracted and enhanced with the integration of personalization and localization through the incorporation of Web 3.0 into the business.
Data driven insights
As mentioned at the beginning, Web 3.0 is very focused on data collection and decentralization, this allows companies powerful insights into the behavior and preferences of their target audience, using information collected with Artificial Intelligence, IoT, and machine learning.
With the ability to integrate automation, companies are able to offer better shopping experiences, improvements in internal processes, personalized recommendations, and other actions that will attract even more customers.
Smart IoT devices can only be enhanced through Web 3.0 integration for intelligent, seamless functionality. Thus, new opportunities arise to make rapid changes, but with risks more efficiently and effectively controlled.
Companies with Web 3.0 will gain a heightened layer of security, supported in part by Blockchain. This way, they can offer their users a more pleasant experience and protect their data.
Interoperability is the ability of a system to communicate transparently with another system. Business customers or users can access their sensitive data in various applications with Web 3.0.
The benefits of Blockchain
Blockchain offers the ability to change and transfer digital assets across commercial borders in a cost-effective manner. Blockchain benefits include eliminating small factors like gender, geographic locations, and more.
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