UX Design literally means User Experience. This is a strategy with actions that go beyond design, as it guarantees the delivery of the best content in a responsive, pleasant, organized, and intuitive way.
UX is on the lips of the people and you must have heard about it, especially when creating a website or application. There is UX work throughout the user’s journey, ensuring good internet browsing, until the time to purchase a product or service. To better understand how this strategy works, read on!
What is UX Design?
UX (User Experience). It is literally the experience that a person has in relation to a particular product or service. When that person is interested, researches, questions, comments and buys a particular product/service, he already enjoys the User Experience (UX).
This means that the role of the UX Designer is to ensure that each step of the user journey is simple and intuitive.
Have you ever downloaded an app or entered a website and ended up giving up because you found it too complicated to use? Whether it’s because you can’t complete payment if you come across a form that’s too long, or simply because the products aren’t well informed.
UX Design is the combination of usability, technology, intuition, and empathy to ensure that these problems do not harm your brand, guaranteeing tranquility and ease for those who buy.
Consumer needs must be thought of in both practical and emotional ways, after all, everything is interconnected and, of course, influences the brand experience. This brand perception is not limited to a single point of contact but is reflected in all points of interaction that the person has with your company’s platform.
In this way, it is very important for the UX Design professional to research, carry out tests, and more tests to collaborate in the growth objectives of your business and impact people in a positive way.
Pillars of a Good UX Design
To ensure that your company offers a good user experience, you need to put yourself in the consumer’s shoes throughout the construction of the project. We have separated some questions that can guide you in this process:
- How will this product help people?
- What does he need to do?
- What kind of functionality should it have?
- What should be left out of the product, so as not to unnecessarily complicate its use?
- What is relevant or not in this context?
- What is the hierarchy of information, that is, what are the most important items?
- What would be the most intuitive way of structuring the information?
- What triggers can help the user along the process?
- How to make screens more intuitive for people?
The main focus is to make the user able to use your product easily. For this, the UX Designer needs to think:
- In the needs of this user: what is he looking for in your product, what are the main pain points, etc.;
- In the usability of the product, because there is no point in having the best solution for the customer if the product does not work or presents many barriers for the user;
- In enchantment and satisfaction, after all, the layout needs to be pleasant and friendly, and offer assertiveness in the solution.
Difference between UX Design and UI Design
UI Design, or Interface Design, works on prototyping, that is, it creates low and high-fidelity versions to validate concepts and carry out usability tests of the product.
This means that UI Design works on one of the fronts of UX Design, as UX is more responsible for research and data analysis to ensure a product with high effectiveness.
UI Designers are also responsible for developing voice and screen interfaces, thinking about the usability and also the look of each project.
Difference between UX and CX
There is also talk of the difference between the concept of UX (User Experience) and CX (Customer Experience), in which both refer to the satisfaction of a person regarding the brand.
However, while UX is associated with the experience provided by an interactive product (such as applications, systems or interfaces of any nature), CX connects with the broader customer journey along their touchpoints with the brand (relationship). with branding, purchase process, service, customer success, etc.).
Also read: WHAT IS UX DESIGN AND WHAT IS IT FOR?
8 benefits of investing in UX Design
Now that you know what UX Design is and how it works, it’s time to get to know some of the many benefits it can offer your brand and, of course, your customers. Check out!
1. More fluid sales process
As we mentioned earlier, UX aims to improve the usability of a website, for example. When the product has a good UX, it sells itself more easily, as it already awakens the user’s need and desire. That way, when a seller gets in touch (if necessary), it’s much easier to close a deal.
2. Ideal product for the user
UX Design takes answers and validations quickly and strategically, based on a lot of research, testing, and approvals. In this way, your product offers a much more assertive result and is in line with your expectations.
3. Reduction of deployment time
Let’s assume your product is an app. With UX practices, you don’t have to spend time, effort, and money training new users to use your app, as your interface will be intuitive, making it easier for the user to understand.
4. Reduction of support time and expenses
We continue with the application example. Without good UX practices, every difficulty or barrier that your customer encounters in the App, he will try to contact your support or simply uninstall the program from his device.
In order not to run into these problems, UX Design manages to create user-friendly products, with predictions of the main points of doubt, as well as the solution.
5. Avoid cancellations after purchase
We know how much it costs to attract and convert customers, both in time and effort and in money. In order not to waste the acquisition, your company needs to work effectively on communication and service to resolve any situation and keep the user satisfied.
UX can also collaborate in this sector by exploring Product Lead Growth (PLG) strategies, where your product actively acts on user retention and growth via internal hacks.
6. Benefits for your customer
When the user is faced with a solution designed for him and finds a proposal that adds value to his daily life, he will certainly see advantages in your product. Therefore, delivering a good user experience helps so that in the first contact of your brand with the customer, he can already perceive satisfaction and gains.
7. Focus on User Pain
Due to so much research and testing, the UX Designer really understands the needs and pains of that target audience. Thus, he can design and develop an accurate product that solves the problems of these users.
8. Engagement with your brand
The more complete, intuitive, and easier the features of your digital products are, the more engaged the user becomes to the solution and your brand. This engagement increases trust and space in the customer’s life, who, when he likes something, will recommend it to friends and bring positive points on social networks.
See how a simple solution can bring countless benefits to your brand? How much of this process is already a reality in your business? If you, as a company, would like to become more competitive and offer innovative experiences, count on MadeinWeb !
We have a specialized UX Design team to ensure the best interface, usability, and ease that your customer expects from your brand. Contact us and talk about your project, we will be happy to collaborate!